We cannot refuse that video content plays an integral part in our life. According to Cisco’s prediction, the video traffic’s share are going to be 79% of the worldwide internet traffic by the top of 2020. And video editing apps play a pivotal role in making and promoting video content. This has ultimately given a new scope to video editing app development market.
Smartphones have eased many things for us, which presently incorporates photography and video editing. The rise of some amazing video editing apps available for both iOS and Android smartphones has made video editing seamless. This is why now there’s no requirement for file transferring to a different laptop or computer or device. Video editing has not been so simpler before.
In this blog, we’ll discuss the way to develop a video editing app, what to think about while developing, sorts of video editing apps, what challenges you’ll face at the time of development, and the way much it costs to develop a video editing app, etc. Let’s get started!
Statistics and Trends of the Video Editing App Development Market
Since the smartphones arrived with the video playback feature, the web video watching found excessive development within the market. As per the PointsGroup research, beginning from 2012 to 2014, a 400% extension within the mobile video views was registered.
As per eMarketer forecast, in 2023, around 2.72 million people will watch video on their mobile phone. Hence, it has made sufficient space for the video editing app industry, as maximum people like to edit their videos using a mobile app actively.
Types of Video Recording & Editing Apps
The app market is filled with many sorts of video editing apps. These applications are often classified into 5 key categories:
- Video editing apps
- Video recording apps
- Screen recording apps
- Apps having both video editing and recording functionality
- Apps having both screen recording and editing functionality
Scopes in Developing a Video Editing App
It is predicted that the mobile video market will cross $25 billion by 2021. Moreover, your video editing app can have an honest share just in case you are doing not wait till it’s very late to develop your app.
In a video editing mobile app development, you can add several features like a choice for making and publishing stories, making filter-based and theme-based videos, and more for mobile users across the world.
As per the present user demands, we will say that the mobile video market will undoubtedly enjoy these video editing apps. You just require understanding that the market needs innovation and you will need to make a robust app to move ahead and get noticed in the game.
What to think about While Developing a Video Editing App
Many video editing apps are available in the app market, which have obtained huge success with their unique and robust features. This app development is a critical and lengthy procedure that needs to take many decisions.
To reduce risks and supply an amazingly great product, you want to polish your ideal appropriately. You should assess your competitors, decide your audience , and define your competitors’ weaknesses and strengths.
Here are some general aspects to require under consideration while developing a video editing app:
1. Establish Your Idea
When you are at the phase of app idealization, more challenges are around validating your app idea and creating the merchandise . Detailed study and research can help arrive with an exclusive method that can identify the market requirements efficiently.
The idea should be achievable and therefore the idea’s possibility are often accomplished by conducting the market study, a competitive assessment, and streamlining definite targets within a decided tenure.
2. Decide Your Target Audience
You must understand who are going to be utilizing your app and for whom you develop it. You must find out the average users’ issues that they need to fix and their interests.
Since it’s regarding video editing app development, your audience will possibly be more into video blogging, active hobbies, travels, sports, and more.
Based on this, you’ll assume that the app will come ready for people that got to capture their special moments and share thoughts on social platforms with their loved ones.
Here are some criteria to define your target audience:
- Income level
This approach will help you assess more accurately and define your target audience better. Alongside this, you’ll use different question-answer sites like Quora for asking real individuals regarding their encounter of using video editing mobile applications and find their outlook on things to make their user experience better.
Also, you’ll ask your family and friends why they utilize video editing apps, what issues they fix using them, what features they like , and what features they need to possess .
3. Make a List of User-Friendly Features
While creating an application, you ought to keep the interface spontaneous as nobody prefers experiencing many guides or steps for availing a feature. And a similar thing goes for application functionality. Hence you should start with the MVP (Minimal Viable Product) version, where you can let users get acquainted with the app first.
Once they get conversant in the app, ponder their feedback and inputs. This is how you’ll obtain a far better understanding of the features your audience likes, and this may enhance the entire success of your application.
A few examples of the robust features that you can apply to your video editing app are:
- Incorporating many files into videos or images or both.
- Adding tracks or audio effects.
- Maximized edits (shades, tints, temperature, contrast, saturation, exposition, etc.).
- Adding frames or trimming down the video.
- Social media share features
- Editing during recording using textures, filters, and computer graphics .
- Saving video in many formats.
The aforesaid features can help you allure and increase user base while causing higher user retention and acquisition.
4. Select a Monetization Model
The next step is to decide your monetization model. You can better select a monetization model in the previous steps to abstain from redeveloping a specific part of the logic of the application. In case you’re unsure of which one is more favorable, you’ll A/B test various tactics.
Here are 4 monetization models regularly utilized in well-known video editing apps:
Freemium Model –
This tactic is a little different. The application can be downloaded for free, but some features need in-app purchases. For instance, inShot eliminates watermarks and ads from the video for a one-time purchase of $2.99.
This technique speaks for itself. The app is free to download, but users can see advertises. VivaVideo may be a great example of a free video editing app that has ads.
It’s not a common monetization model but often it may be discovered among video editing apps. Apps are purchased downloading and need in-app purchases simultaneously. LumaFusion for iOS is that the hottest app with this monetization model.
This is the most popular monetization model among video editing apps. You can make your app free, but with a choice to purchase a subscription. For example, Kinemaster incorporates watermarks to every video, so users must purchase a subscription for $4.99 for removing them.
5. Integrate With Social Media
Integrating with social platforms is that the most significant component of each video editing app. Once all users have made interesting content, they would like to share it immediately on social media platforms for maximizing its visibility. It’s an excellent idea to incorporate as many social media channels in your video editing app for helping them share videos automatically across different platforms.
Basic Features to Include in Video Editing App
Once you have considered all of the aforementioned aspects, it’s time to have a closer look at the app features!
The Panels in the App
There will be 2 panels in the case of basic features:
1. Admin Panel
- Admin login
- coupons and subscriptions Management
- Manage all users
- Manage editing styles and themes
2. User Panel
- Log in or Sign up
- Verification of email
- Make a movie or video
- Different editing styles and themes
- Automatic selection of videos or images
- Upload customized music
- Video post
- User actions
- Variety channels
- Save post in a private album
- My album
- My movies
- My account
- Advanced Features to Include in Video Editing App
Advanced Features to Include in Video Editing App
1. Integrating Payment Gateway
Now making payments has become easier with the integration of the payment gateway. Users pays safely for his or her subscriptions and in-app purchases.
For making the transaction procedure easier for users, you should integrate not only 1 or 2 but many payment gateways in your app.
2. Real-Time Reports & Analytics
With some APIs, real-time data can be gathered from the data servers and a report can be made for knowing the users count with a paid or free subscription, how users make their videos, the amount of users that shared the videos, the count of downloads, etc.
3. Add Sound Effects
Users must be permitted for adding music or sound effects, whether it’s a soundtrack or their voice, and therefore the app must also provide audio filters like rain, storm, etc.
4. Edit Current Videos
Make sure that the application your build features the functionality of loading the current videos for editing as it’s not every time the case that the user needs to edit a new video.
5. Combine Fragments into a Single File
This feature makes the video making task hassle-free. Users can make videos from tours, vacations or they can make video presentations for work purposes.
6. Stickers and Filters
In case you compare your application with other applications that are present in the market, you will understand the necessity of the existence of filters and stickers within every video editing app.
7. Artificial Intelligence
AR (Artificial Intelligence) can help a video editing app do an excellent job. It adds features like auto choosing images and videos for making a movie.
When you find the excellence of AI in an app, it can choose videos and photos from your gallery to edit. It’s a simple approach to allure users towards the app and makes them engaged in it also.
Although I even have enlisted tons of features above, creativity is that the one feature to form you stand out. Don’t restrict it by any means and utilize it the maximum amount as you’ll .
Technical Challenges of Building a Video Editing App
The process of developing a video editing app isn’t very simple. Both android app development and iOS app development are different. Developers should fix many tech challenges that you must know about being a product owner.
Let’s have a glance at iOS and Android tech challenges and find the foremost necessitous of them in detail!
Android Development Difficulties
The most critical Android app development pitfalls are related to the video render speed and making features that aren’t found in pre-developed solutions.
1. Handling Redo/Undo Actions
In building such functionality, developers should know which actions are often canceled. The primary job is to gather all functions into one mechanism that will merge all user actions and implement them into the video.
2. Video Rendering Functionality
There are 2 special tools to process videos on Android: Transcoder and FFmpeg. FFmpeg has many scopes, but a coffee processing speed. Simultaneously, Trans-coder features a high processing speed, but not great functionalities. Moreover, it’s a critical tool to work with.
In case you require adding some features that are not present in Transcoder (watermarks), the app development time necessarily increases.
3. Filters (Negative, Sepia, and More)
Pre-made solutions are the best options to apply various filters in the video editing app. However, there’s an opportunity of experiencing a problem when the specified filters are absent within the library or OpenGL is employed . The latter may be a strong tool that helps developers do nearly everything but takes much time.
iOS Development Difficulties
In case Android development suffers from absent features and continuous work with executing functionality, iOS development needs accurate creation of the editing procedure.
1. Accurate Video Merging with Images
While merging video with watermarks or photos, to check the precise aspect ratios, developers should work with pixels very precisely. Else, while editing a video, watermarks or images won’t be highly imposed, because it must be and it’ll appear odd.
2. The Orientation of Images and Videos
It are often tough to handle the pictures and videos orientation. They can transfer, particularly just in case the event goes with an Android version at an equivalent time.
3. Precise Adding of Audio Tracks
Adding audios to the videos can be difficult. Handling scalable audio volume levels is that the primary pitfall in iOS video editing app development.
Cost Estimate to Build a Video Editing App
The rough estimate of the value to develop a video editing app are going to be defined by many things. Here are some factors to consider making a rough estimate of the app cost engaged in the procedure:
- Preferred platform (Android, iOS, or both)
- The region or country
- Manpower distributed and the number of hours
- Features and complexities in the app
If you opt to feature more features, the more expertise and time it’ll need from the app developers. So, undoubtedly, it will increase the cost of developing a video editing app. Moreover, an app that doesn’t score higher on the quality and number of features can be built at a lower rate.
Knowing the factors involved within the costs of developing a video editing app, let’s offer you a rough estimate. Building an app with minimum features for one platform would cost you around $12000 to $30000. However, just in case you would like to develop for both platforms, the worth may increase up to $50000.
Video editing and shaping them into engaging content have always been the basic object. While editing videos on systems demand accurate specifications, necessary storage capacity, huge RAM, and tech understanding, the recreation of all these on mobile devices like tablets and smartphones through video editing applications is an achievement.
Using some amazing video editing apps, businesses can make exclusive video content for their target audience. So, do check these apps out, recognize the simplest one for you.
Aimbeat Softech is a Mobile App Development Company In Navi Mumbai, Vashi, who can assure you guaranteed results on your video editing app development.
We are there in this Industry from past 10 years and continuously serving our best to our clients and their end subsequently to their end users.
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