Are you a grocery shop owner and want to take your shop online. Then this article about grocery delivery app development is surely going to help you to prioritize the things. The recent COVID-19 situation changed the customer behavior. People who had never indulged in Online shopping activities are now seems to be shopping online.
Why You Need Grocery Delivery App?
For other eCommerce sectors it could be little bit of promising but for grocery it is easier to gain people’s interest in online shopping as people really do not want to check the quality of the products by physically handling them. Most of the grocery products are branded and few need quality check. If you already have a physical presence and have customers offline, there is a possibility that those customer themselves will buy products online from your online grocery delivery app and may even recommend their friends and relatives to order things online from your mobile app.
With the help of other marketing techniques you can acquire new customers by giving them quality services. Who do not want everything home delivered, if the quality of the products as well as delivery service is good! After all no one wants to handle those heavy bags and indulge into noisy rush of the supermarkets. The only things that customers for grocery shopping, care is the quality and the price. If you maintain lower prices and high quality products in your inventory, you can easily gain customers attraction. If you maintain some loyalty program, you could retain your valued customers again and again with the help of your grocery delivery app.
Related Article : The Rise of Grocery App Development in India during Covid 19.
Common Feature of Grocery Delivery App
Developing app is a kind of project and very first step to build an app is to identify what all things are required beforehand to build a successful app.
Let us check with the common features that every grocery delivery app must have:
User Registration
It is important to build an app wherein login procedure is easy and people can easily have access to your app without following a lot of steps and procedure to login. As you can see login is the first interaction that your is going to have with your end user. If you lose your customer there and there itself, it will be a big loss to you.
You can make the login procedure simpler by allowing your app user to login with google or Facebook. There should not be a procedure like putting OTP and all. If you are opting for such login procedure , then please make sure that your end users get OTP instantly and never kept on hanging to get just a simple OTP.
Make sure that your app is not putting so much of pop up windows and because of bad experience, your users opt out of your app. You can make registration simple by putting some navigation massages, which can help your app user to navigate through the app properly and help understand the important features of your app.
Searching Goods Feature
As you could see filtering options helps everyone to have seamless experience, it allows you to see only those products that you really need. Searching goods with the help of proper filtration techniques is definitely going to enhance user experience. You also can create searching suggestions for particular user based on his/her recent activities. This will surely save their time. For example you can show them products which they have been ordering frequently or you can show them the value packs of the products which are available to make them help save money.
Payment Options
More and more payment options you have in the list for your grocery delivery app, more and more it is going to help you gain more customers. Now the question is why?
How many of you are using Paytm as your payment wallet? Not all right , same is with all other payment options. If any customer have verity of choices available then he/she might like it, as they can opt any of the payment service which suits them.
Delivery Solutions
Delivery time planning
Do you know few apps gains success just because of their timely Delivery. People love to get deliveries at their preferred timing. If you plan and execute proper delivery slots, it will be helpful for your customers and at the end it will benefit you too!
Tracking Orders
You can opt in for the services which can help your customer to track their orders. It is most required features, as no body wants to miss the delivery.
Cancelling Options
This feature helps customers if they are not happy with the products then they can return them in specific time period. People keep on ordering things if they are pretty sure that they can cancel it, if required. If there is not a provision to cancel the ordered products then it may affect customer’s overall shopping experience.
Feedback and Comments
Customer feedback is valuable for the other upcoming new customers as well as to you! Ratings and comments acts as a catalyst to make buying decisions. How many of you have checked with the customers reviews and rating and then bought a products based on that reviews and comments?
If you want to thrive through in the market then make sure you have a provision to put feedback and comments in your grocery delivery app. If you are not having that feature in your app think twice, you are going to lose a lot!
HelpDesk
Everyone wants their complains to be assisted by someone 24*7, if they get any kind of trouble while accessing your services. All the well known grocery shopping apps have many online helps available with them to get their clients seamless experience. There are many things you can opt in to develop customer relationship by answering all there questions, like online texting, telephone calls, emailing, applying chat bots, etc.
All the feature that we have mentioned in the above paragraphs are must have features. But if you want to develop more appealing app then you can provide following additional features to enhance user experience and engagement.
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Additional Appealing Features For Grocery Delivery App
Voice Recognition
Voice search is in demand as people just need to speak out instead of typing, to search the things what they. If you provide this feature in your app it will definitely help to improve customer experience. This feature also saves time!
Loyalty Program
Who doesn’t like to get pampered? People love to be given importance for being loyal. If your customer is buying more of the stuff from your app, then it is your turn to return them back with some sort of loyalty programs. Developing loyalty programs for your user definitely help you to gain trust and retain those customers again and again.
You can give rewards to your customers in the form of cash backs, some coupons, free subscriptions, offering something for free or simply give them privilege to opt in for free delivery.
Ability to Track Spending Habits
Tracking how much they spent will help them save money for their family needs. You can opt in for some info graphics and statistical overview for the amount of money they spent till now. You can also provide them a suggestion how they could have save their money. Like, you can show them value packs or the bank offers or cash backs with which they would have saved money.
Additional Information
You can provide some additional information about the products on your app so that your customers can take a buying decisions based on that information. For example, if some one is buying tomatoes you can show, how that fruit is full of vitamins and how much calorie one single tomato consists of. Like this you can share some important information about the products.
Beside all these features it is very very important for any online grocery delivery app owner to understand their customer need and provide all those things that customer need in the app.
If you want to stand out from other grocery apps then make sure your UI designs are interactive and attractive.
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