E-Commerce: Market Growth
We are not living in an ordinary world; we are living in the internet world. Internet is not just used to browse information or for
we get everything that we need for our day to day life on the internet. Right from booking tickets, admission for your kid, hospital appointment, grocery shopping, opening a bank account or transferring money or investing money every task can be done from your smartphone, tab or laptop all you need is the internet.
Youngsters are using the internet not just for socializing but also to gain knowledge, online courses, apply for a job, online exams or interview and online work. The introduction of 3G and 4G network has made internet access easy. Each day the number of internet users are increasing tremendously, availability of smartphones, cheaper broadband services, the faster network has attracted the users from all age group.
Online transactions have resulted in the boom of online shopping. One can shop right from niddle to a property online with the help of the internet. Online shopping service providers are also increasing, they attract users by the offers, deals and different benefits on a variety of brands.
Availability of a variety of choices, convenience in payment transactions, delivery options and time-saving has made online shopping favorite of users. All these factors contribute to the increase in the e-commerce industry in India.
The launch of multiple online retail websites has driven entrepreneurs who are looking for new business opportunities and enhancing their strategies to look different and establish a strong market presence.
Social media is a key avenue for E-Commerce to reach target customers. Companies use social media platforms for branding, connecting with users, reach the target audiences, advertising and feedback and also to launch new products or services.
The Internet has made Indian e-Commerce into a powerful industry. The market is witnessing a staggering growth rate, yet eCommerce still has to reach many minds of people, create loyal and trust in the minds of customers.
The eCommerce industry has not reached many rural areas as well as in small cities. Awareness in the rural area is yet to be created.
Smartphones have become a basic need in human life, the internet plays an important role in increasing the business of online shoppers.
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