In this era, the mobile phone is considered an essential gadget. Mobile phones are filled with various apps right from applications to modify pictures, documents, games, movies, cooking, and astrology. Be it buying or selling of products or services; every little thing is easily available on your fingertip.
On average every smartphone user uses around thirty apps per month. The number of app downloads has increased and the trend is expected to grow.
The number of apps used by users has increased and so has the app creating business.
The majority of digital media usage comes from mobile apps.
What makes users download apps? What makes apps popular?
1. Life made easier
There are apps for getting information, online education courses, to do financial transactions, to pay bills, booking tickets, hotel rooms, buying groceries, connecting with friends; the list goes on. The Internet of things combined with mobile phones and desktops & tabs has made life even easier. One can turn off the lights and AC with the help of mobile applications. Weather forecasting, health checkups (apps to measure how much one has excised or burned calories) has helped many users to stay loyal to the applications.
2. Fun & Entertainment
Several mobile applications are available in the market for fun and entertainment. Mobile applications from audio, video library, movies, travel and cuisine, TV shows, spiritual guidance, astrology, games; users have a number of apps that are available for free or are paid versions.
Also, many apps that conduct surveys or advertisements from which users can earn or get special discount offers are also available in the app store.
3. People spend more time on the mobile phone
On average a person checks his/her mobile phone every 15 mins. People are habitual to check the phone to see notifications from apps, emails or games.
In this cyber era, all the products and services are available on fingertips. Even small things can be purchased or sold on the internet. The task for this business is to be in the market, increase the reach.
To keep the attention of their customers for long is by creating a credible reputation. The digital marketing trend has helped the business to boost by reaching the target audience in an innovative way.
Digital media channels help to answer all queries and alleviate misconceptions. Keeping in touch with the audience with regular posts, blogs, special offers also helps to stay in business. Digital marketing
Aimbeat Softech is a renowned Digital Marketing Agency in Navi Mumbai. We help start-ups, enterprises
To establish a brand name, reach with the help of our effective marketing strategy.
